THE DEFENDER HANDBOOK

Radical Roots
& Social-First
Digital Tactics

INTRODUCTION


Primarily crafted for Black media workers, this handbook holds value for any media worker dedicated to using narrative and media for liberation.

We will begin with tactical strategies and implementable frameworks, covering everything from language guides to shifts in framing philosophy.

Our hope is that this will be a resource demonstrating that alternative, fugitive paths have always been the revolutionary core of Black cultural production.

Sylvia Wynter

“The psychological subjugation of the conquered peoples would be ensured by the pen and the printing press as their physical subjugation had been assured by the gun.”

COMMUNITY + POWER-BUILD


Our Vision

Birthed from the ashes of the 2020 George Floyd Rebellions, and rooted in the tradiation of the radical Black press, The Kansas City Defender’s writers employ a social-first mindset to reach our community and power-build together.

We hope this handbook will be a resource for emerging media workers to customize for their organizations. We seek to be a catalyzing and supportive force for all engaging in movement work, understanding the links between all pushes for liberation.

RADICAL ROOTS + SOCIAL-FIRST


Our Commitment

At The Kansas City Defender, we are committed to reimagining and returning to our roots, recognizing that our role is not merely to report but to rebuild—to co-create an organization and community that unapologetically speaks truth to power, amplifes the voices of the oppressed, and engages in grassroots mobilization and community-building, especially among the youth.

Our aim is not to persuade anyone of our viewpoint, but to liberate other Black media workers who have felt alienated and enraged by the hegemonic professionalized journalism we’ve been indoctrinated into believing was the only possibility.

TACTICAL STRATEGIES


Defender’s Actionable Templates, Resources & Guides

These resources are designed to help you implement the best practices of The Kansas City Defender, whether your goal is to create compelling stories, engage with your audience more effectively, or foster strong community connections.

This includes comprehensive guides, actionable templates, scripts, and how-tos, all of which are found in our handbook.

THE DEFENDER HANDBOOK

Radical Roots &
Social-First
Digital Tactics

KC x RJI Partnership


Support Radical
Black Press

The Kansas City Defender and the Reynolds Journalism Institute are proud to partner in creating a toolkit that will include the rich history of the radical Black press, its vital contributions to the future of the field, and a template for a media landscape that genuinely caters to the needs of our communities.

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